BC Builder Class Revenue System
The diagnosis equation

Find the weakest variable.

Revenue is multiplicative. One weak variable can limit the whole system. Click any variable to inspect its parts, diagnosis, correction and connected tools. Use Present or full screen while recording or screen sharing.

Revenue = × × ×
Guided diagnosis

Find the weakest variable

Answer only from evidence. When there is not enough data, the correction is usually to distribute the current version long enough to judge it.

Question 1 of 5
Is the offer clear?
Can a specific person understand the problem, result and offer without extra explanation?

Diagnosis path

Visual constraint check

Your current estimate

Rate each variable from 0 to 100. The lowest score is shown as the likely constraint. Use this only as a starting hypothesis.

Current hypothesis

Likely constraintDistribution
Score50
The calculation equation

Convert revenue into required activity

Revenue = Exposure × Conversation Rate × Conversion Rate × Price. The calculator works backwards from the target.

Reverse revenue calculator

What this controls: only the probability model below. It uses this number as N to estimate the chance of getting at least one customer and the expected number of customers at the current rates. It does not change the reverse revenue target shown on the right.
Revenue = Exposure × Conversation Rate × Conversion Rate × Price

Required activity

Customers required3
Conversations required25
Total exposure required313
Daily exposure required11
The operating target is 11 qualified exposures per day.

Probability of at least one customer

p = Conversation Rate × Conversion Rate
P(at least one customer) = 1 - (1 - p)N
Probability per exposure0.96%
At least one customer95.1%
Expected customers3.00
Exposure for 95%311

Exposure field

Blue points represent expected conversations. Green points represent expected customers. This is a deterministic visual illustration of the current rates.

Reverse revenue table

Uses current rates and working days
Average priceCustomers / monthConversations / monthTotal exposures / monthDaily exposures
Movement model

See where people stop

Exposure → Interest → Conversation → Customer → Retention. Click a stage or the arrow between stages to inspect what it means and which variables affect it.

How to use this view

  • Find the last stage with reliable evidence.
  • Inspect the transition immediately after it.
  • Identify the variables that can explain the drop.
  • Change one thing.
  • Run enough exposure to test it.
Six-stage cycle

Calibration process

Diagnose. Fix. Distribute. Get data. Track. Iterate. Click any stage to open its purpose, rule and related tool.

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Calibration
Process

Improve the system through evidence, one variable at a time.